About
Patti Testerman
Professional copywriter and content developer
Your business has a compelling brand story and you’re ready to share it. While you’re probably comfortable talking about your product or service, you may not be sure how to write about it. That’s where I can help.
As an award-winning copywriter, I have 25+ years of professional experience, working with companies to develop strategic messaging and marketing communications – content that builds confidence in your brand and inspires customers to act.
Capabilities
Strategic Narratives Get Results
Let’s tell your story
My goal is to help your brand’s “personality” show up at its best in every format. Website content, email marketing, product descriptions or press releases: I will work to make sure your communications align with your strategy and clearly differentiate you from the competition. Clear benefit messages can generate excitement about your brand to drive growth and real business outcomes.
Connect with customers
A good brand messaging expert gets to know your products and services and produces ROI-driven content. That involves research, message development, and campaign execution, as well as keyword strategy and customer insights. As a freelance copywriter, I’ll become an extension of your team, working to turn ideas into clear, compelling content.
Putting it all together
I’m a copywriter who works with top graphic and UX designers, SEO optimization experts, and video producers to craft experiences that stir interest and motivate customers. I’ve also edited fiction and non-fiction books, written screenplays, and wrote and directed an award-winning documentary. I’m happy to share work samples and discuss fees and project timelines.
Connecting with customers
- Website copy (full sites, landing pages, and content refreshes)
- Brand messaging and positioning statements
- Email marketing campaigns
- Product descriptions and feature/benefit messaging
- Case studies and customer success stories
- Press releases and media kits
- Thought leadership articles
- Sales collateral (brochures, one-pagers, pitch decks)
- Social media content and campaign messaging
- SEO-optimized content and keyword-informed copy
- Content strategy
- White papers, ebooks, and long-form content
- Video scripts and storyboards
- Blog content
- AI-assisted content review, refinement, and brand alignment
- Annual reports and executive communications
Does your social media presence need a boost? Are you unsure about how to leverage AI content? Let an experienced marketing writer guide you to the right solution.
Process
Active partnership. Real results.
I stay involved and engaged through every step in the process to ensure your project hits the target and has the desired impact.
Engagement
Research & Discovery
Content Creation
Review & Editing
Measuring Results
FAQ
What to expect
Here are some typical questions and a few quick answers to help you understand my process and how we would work together.
What types of clients do you work with?
I work with large and small companies, both local and international. I’ve had the opportunity to write for technology companies, government agencies, retail businesses and restaurants, attorneys, artists/arts organizations, and others.
What kind of projects do you typically handle?
Recent copywriting projects include websites, social media posts and social ad campaigns, annual reports, press releases and articles, and consumer product manuals. I’m also an experienced editor, interviewer, and scriptwriter who’s directed video/photo shoots and an award-winning documentary.
What does your process look like?
Every project starts with coordinating with the client and other creatives assigned to the project. The discovery phase includes learning about the project goals, audience and brand voice. From there, I conduct research, develop messaging, and write and refine the content in collaboration with you. The result is polished, purposeful copy that enhances your brand and supports your business goals.
Do you work with in-house teams or agencies?
I work with in-house teams and sole proprietors, as well as agencies.
Can you help with SEO or AI-generated content?
Yes, I use SEO/AEO/GEO research and optimization to develop content for websites. I also edit AI-generated copy to catch errors and “humanize” the voice.
How do pricing and timelines work?
I can provide an estimate of the time needed to complete a content development project and an hourly rate for various tasks. If you have set a budget for the project, we can review it in terms of the deliverables and agree on how to proceed.
Clients
You’ll be in good company
I’ve had the opportunity to partner with successful companies from diverse industries, creating copy tailored to their audiences to deliver results.
Let’s talk about your project
Send me a few details about your project needs, your timeline, and your goals, and I’ll get back to you with next steps. Don’t hesitate to ask for portfolios samples, too.
